Program

Welcome to the SCD

Shopware Keynote - Build the Exceptional 

Traditionally, the content part of the Shopware Community Day begins with a Shopware founder's welcome. Be curious about what Sebastian, Daniel and Moritz have in store for you from the heart of the Shopware Campus today. This much is certain, everything follows the central mission of creating exceptional and outstanding shopping experiences for everyone. In the process, the trio has a surprise or two up their sleeves. You should definitely not miss out on this.

Open Commerce Talk

He is the icon in the world of open source ecommerce ecosystems and strategies. And now he has his own talk show, "Open Commerce Talk, by Ben Marks". This format is making its world premiere at SCD, live onsite from the Inspiration Stage. And nothing less than Carmen Bremen & Rico Neitzel with a real love story, what's new from Shopware United and last but not least Shopware founder Stefan Hamann, who even brought prizes. It's all about the currency of our fantastic community, namely apps, apps and again apps.

From Perfection to Excellence - Lessons Learned from Astronaut Training

In general many people believe that astronauts are natural super heros, who never make mistakes and simply know it all. Success is in their genes and the path towards higher goals pre-set in their destiny. It's not a suprise to many that those people 'make it' - after all, they were born for it. Or not?! Can we learn to be successful? And if yes, what are the key ingredients for a successful career path? We will find out why perfection is most definitely not one of those traits that bring people into space or make them successful. You don't believe us? Come and join Laura, former ESA Astronaut trainer, explaining the difference of perfection and excellence and why only the latter is the single most essential character trait leading us towards our dreams and turn them into reality.

The Queen of the Palace - how to deal with fame

2.37m distance, an 8mm high field, maximum 180 points possible with three throws. Sounds simple, but it requires the highest precision and concentration. Especially when you are in the limelight like Fallon Sherrock. Dive with us into the fascinating world of darts and Fallon's extraordinary life, which has been turned completely upside down in December 2019. Of course, she won't miss the opportunity to show us a sample of her skills, live on site in Ahaus. But behind the history-making sporting event is also wife and mom Fallon Sherrock. How does she deal with all the hype surrounding her, what has changed and what has not. We will find out.

How to build sustainable and meaningful communities

Online communities can build loyalty and belonging for your audience and customers. In addition to being a business in their own right, they can help co-create your product or service, develop ideas for serving the community, provide indications of customer preferences and needs, and give you real time feedback loops.  Building healthy communities requires a sense of purpose, radical transparency and real time interactions with your members, and investment in trust and safety.  Communities can be powerful allies or your greatest critics!  Learn how to build healthy online communities.

Love is a verb - Optimising Customer Connection in our “Digital First” World

Digital is not just about convenience, speed or simplicity. It is not a channel or a platform. We need to move away from a transactional model to one where Digital is our opportunity to build relationships and deliver on Customer Lifetime Value. Digital depth is the next challenge.

When the Future Begins: Start today and never end

The biggest misconception about the future is that it already exists, waiting for us somewhere beyond the horizon. If you want to create not just compete, you’ll first need to let go of this delusion. Futurologist Magnus Lindkvist will take you on a roller-coaster ride into the strange lands of future-driven imagination and creativity. What can retailers learn from pop bands? Why is failure an excellent starting point for success? Why is success toxic? And why does the future begin with making enemies? 

Spotlight interview with two love brands

Sustainability, Innovation and Customer Experience at the Core.

Why food startup KoRo and football titan Hertha BSC Berlin are not that different, as ist seems.Both can learn from each other.

The startup KoRo sells healthy food online. Hertha BSC sells merchandise for a love brand. How different can approaches to markets be? Not that different, if you look closely. Both companies exist only, because the customer and his or her experience are at the core of daily work. For KoRo it´s all about communicating the values of the products and to deliver a great UX when it comes to an online purchase. For Hertha there is a different story to tell each week. But still – in bad or in good times – customers who often are club members expect a great UX from the online shop.

One of the main ideas in developing this perfect UX – which actually will never be perfect, like both, Samii and Piran say – is personalisation. To KoRo it´s core of the business model. Packaging of goods has to be totally unique for example in terms of package sizes. This individuality makes the “boutique” style of the offer, which elsewise would not be ready for competion with big wholesellers or existing food giants.

For Hertha BSC growth is tied to the same idea. Starting from personalized products up to the new concept of in seat delivery in the stadium.

To understand customers better and to pave the street for even more e-commerce, both use social media extensively. And to serve all different interests of customers precisely, both rely on very heterogeneous teams. This might make up some fight internally but results in an even better outcome. 

And both search for innovations every single day to surprise existing and new customers and to make the brand even stronger.

So let´s ask the big Hertha, what can be learned from an agile startup. And let´s question KoRo how they see their way of becoming al love brand, and even have a club of supporters, like Hertha has. And eventually we will discuss with both, if the world needs a Koro- or Hertha-NFT.

Join us and ask yout own questions to two brands, that are so different and so similar at the same time.      

A Fireside Chat with Claire Oelkers and Dirk Nowitzki

Another icon of his field will immerse us in his fascinating career today. Dirk will tell us about the moment in 1998 that fundamentally changed his life. It was the beginning of an extraordinary journey of a German basketball player who reached for the stars and took them from the sky in 2011. Join Claire and Dirk in a very personal interview and take away for you, among other things, how one can manage to play at the very highest level for over 20 years in one of the most demanding leagues in the world. With a little luck Dirk will also answer your personal question, because we are connected live with him from Dallas.

Closing words & goodbye

Welcome to the Experience Stage

Why Digital Sales Rooms will change your business

AR, VR, 3D – Virtual commerce – The future of ecommerce

Every business can profit from a clever use of new sales and marketing opportunities.

Increase dwell times, optimise SEO ranking, reduce return rates, improve the buying experience, increase sales and stand out from the competition.

Hans Elstner shows you the enormous potential of 3D product viewers, configurators and virtual show rooms and how easy it is to create and integrate them.

PayPal - More payment methods and more opportunities with PayPal Checkout

PayPal Checkout is the new and complete payment solution for SMBs. Since April, all Shopware merchants have access to the PayPal Checkout product that offers more payment methods than ever, including PayPal, Credit Card, SEPA direct debit, invoicing, and a lot of popular international payment methods. Also, merchants can show their consumers flexible buy-now-pay-later options early in the checkout process, and benefit from future proof technologies, seller protection and risk protection systems.

We will talk about which advantages PayPal Checkout offers for merchants, and how you can easily change to it from PayPal Plus.

BVB - The decisive factor is on the pitch …and in the shopping cart Why football fans are special customers

Borussia Dortmund is a dynamically growing soccer enterprise and stands for the intense soccer experience. In this highly emotional environment, a large team behind the team works to inspire people all over the world and from all backgrounds to enjoy BVB - even regardless of sporting success.

Even though BVB is one of many traditional German clubs, it is still a little different. With a focus on e-commerce, we will shed light on some of the challenges, take a look behind the scenes of the black and yellow club, and explore the question: Why are soccer fans special customers?

How to make an impact with your shopping basket

A Beautiful Story sells handmade and fairtrade jewelry. As a social enterprise, the company has one clear goal: to make a huge positive impact on peoples lives. All jewelry is made on the other side of the world by skilled craftsmen. These lucky jobs have a concrete meaning: a fair income, food on the table, children to school and independence.

In a unique way the brand makes its impact visible online. This results in a loyal and committed group of customers. How? You will hear it in Cathelijne's story. A story about sustainability, branding, engagement, internationalization, and growth.

Shopware PWA as a modern and reliable ecommerce solution for a multi-brand and omnichannel oriented company

A story of a unification of customer experience through PWA implementation in a omichannel environment of Avenir Medical Group. How can headless ecommerce help to achieve that?

Why does Shopware need a community?

Why is having a community important and what are the benefits for customers, agencies, and technology partners cooperating as one community? Learn how Shopware United supports and accelerates the growth of the international digital commerce community.

Closing words & Goodbye

Welcome to the Tech Stage

All you need to know about web performance

In recent years, website performance optimization has begun to be taken very seriously by both developers and business. With the growing awareness of the business about the impact of website speed on user experience, the high score in tools such as Lighthouse began to become more and more crucial. Last year, some performance metrics began to be taken into account by Google in SEO, which made good performance important for virtually every website that wants to rank high on Google. During his presentation, Filip wants to show that building efficient web applications doesn't have to be difficult. Knowing what affects it and following a few good practices, we can make each application work quickly. You'll learn how to measure performance, what affects it and what are the most common mistakes. You'll also learn the most effective ways to optimize the performance of web applications. 

How to master fortune telling at Shopware

Have you ever wanted to know how product decisions are made at Shopware? Have you ever wanted to take a look inside Shopware's product management, the processes, and the people behind it? Then this talk is for you. Back in the days we were a small company, nurtured our image as the underdog and did not even dream of growing as big as we are today within a short time period. Today we are faced with lively competition, high complexity of our digital world, a huge community and fast changes that need to be validated. Get a deep dive into the heart of Shopware, the growth pains we experienced, and how we had to adapt. And most importantly: How you can become part of this process!

We asked 100 Community members: Family Feud Shopware Edition

What does this button do?

We all love to press buttons but some of these buttons come with a cost. We're talking about how to mess up a storefront update and how to do it better the next time. I'll show you what you can do to prevent issues with your custom storefront theme before you're pressing the update button and what you have to do for a smooth update.

Making online shopping more accessible

Learn why online shop accessibility is so important and what you as a developer or shop owner can do to improve. You'll learn what accessibility means in the digital world, why it can be advantageous for your business, how it improves general user experience for online shop visitors.

An extension journey behind the scenes

Ever wondered what happens to an extension before it is released to the customers? Why some are rejected and others don't? In this talk you will learn what happens behind the scenes if you add an extension, how decisions are made and how you can have a better experience with extension development for Shopware.

Why You should App!

The Shopware App system is constantly evolving. In this talk, you will learn all about the bleeding-edge features of the App system. Don't miss out on the possibility of writing less code and acquiring a greater audience.

Closing words & Goodbye