The SCD is a worldwide unique event for the global ecommerce community. Our goal is to take you and your business further by offering you concentrated knowledge from the industry and beyond in awe-inspiring presentations, interviews and panel discussions. Watch the highlights from the SCD 2021 again on Shopware TV!
This was the SCD 2021
70+ talks & masterclasses
90+ top-level speaker
Live panel discussions
Interactive networking
The SCD 2021 is our biggest event ever! Expect a staggering line-up of industry experts and top-level speakers, bringing their priceless insights onto the stage – and onto your screen! Some of them are so big, they hardly need an introduction. Let's welcome:
A Silicon Valley icon, technology entrepreneur and philanthropist for more than forty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products the Apple I and II. He also influenced the popular Macintosh. In 1976, Wozniak and Steve Jobs founded Apple Computer Inc. with Wozniak’s Apple I personal computer. Wozniak is the author of iWoz: From Computer Geek to Cult Icon (Norton Publishing), his New York Times best-selling autobiography. His television appearances include: ABC’s Dancing with the Stars, The Big Bang Theory, The Late Show with Stephen Colbert, Conan, The Tonight Show Starring Jimmy Fallon and Celebrity Watch Party. Wozniak continues to pursue his entrepreneurial and philanthropic interests to this day. In October 2017, Steve co-founded Woz U — a postsecondary education and training platform focused on software engineering and technology development. He has also recently co-founded Efforce which leverages disparate applications of blockchain technology. During it all Wozniak has delivered thousands of talks and fireside chats, thrilling audiences and inspiring the next generation of entrepreneurs and engineers.
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Aya Jaff is a trader, founder, and author. At a young age, Aya gained experience as a coder and had the privilege to work internationally for companies like Hyperloop Transportation Technologies. She was the long-time CTO for the largest social stock market simulation in Germany: Tradity. She worked at the startup incubator ZOLLHOF as Head of Communications and has significantly supported many startups on their way. She talks about her experiences and learnings in the financial and tech world in her SPIEGEL bestseller book "Moneymakers" published by FBV Verlag. She was named "Mrs. Code" by ZEIT, and made the cover of VOGUE Business, t3n, and Business Punk magazines, as well as the 2019 Forbes 30 Under 30 list.
Dr. Anna Weber has been CEO at BabyOne since 2019. She is responsible for retail, marketing, e-commerce and human resources. The business graduate joined her parents' family business in 2017 and initially took over business development. Before that, the 38-year-old worked for five years as a project manager for leadership, talent & commitment at the telecommunications group Vodafone. As a certified, systemic consultant and coach, the entrepreneur has had many years of expertise in organizational development.
Dr. Jan-Willem Weischer has been CEO at BabyOne since 2019. He is responsible for purchasing, finance, IT and law. The business lawyer joined his parents' family business in 2017 and initially headed the legal department. Before that, the 36-year-old worked as a lawyer for the international law firm KPMG Law for three years. His clients included online retailers, software companies and start-ups. The international focus of his career was during his work at the Foreign Office in Berlin and the German Embassy in Montevideo in Uruguay.
Head of DACH at Zoom Video Communications, Peer Stemmler is responsible for the business in Germany, Austria and Switzerland. He brings more than 20 years of experience in the video communications, software and consulting industries to the company, including extensive knowledge of Software as a Service (SaaS). Previously, Peer Stemmler was Managing Director of Webex in Germany.
Ben Marks is a demonstrated leader in the world of open source commerce ecosystems & strategy. After teaching himself PHP in 2003, he helped to connect hundreds of thousands of open source developers while launching tens of thousands of developer careers worldwide over the past decade. Ben has been working as Magento Lead Evangelist before he intentionally joined Shopware. He believes in the power of commerce ecosystems to transform lives and dedicates himself to bringing people together for this purpose.
Sarah sees herself as a social media native and influencer marketing expert with her own podcast - Between Generation Y and Z. Since 2016, she has been a freelance strategist and consultant on all aspects of social media and influencer marketing. This involves providing short-term or long-term support to startups or established brands. Sarah's goal is for more people and especially marketers to really understand Generation Y and Z, to understand marketing again on a person-to-person level, and for brands to tell stories with faces that don't look like in a catalog - but have personality.
After more than a decade working for marketing agencies, media companies and the sports industry, Ulrich Köhler became managing director of Trendbüro in 2016. In this position he is in charge of international trend and innovation projects. His focus is on consumer insights, innovation strategies and marketing guidelines for clients of various industries.
Johannes Altmann is founder and managing director of Shoplupe GmbH. Since 2003 he has advised companies on the design and optimisation of their online shops. As a usability expert, he has been dealing with the wishes and needs of customers on the Internet for over 15 years and has developed user experience concepts for retail, industry and publishers. Since 2014, he has focused on the branding effect of customer experience and has held numerous lectures. Using the method of Design Thinking, they work to develop new customer insights, transform perspectives at companies and develop new ideas for digital commerce. Altmann and his team have become a pragmatic source of ideas for users and provide input for complex problems.
Edwin Aoki is a PayPal Technology Fellow and the CTO of the company’s Blockchain, Crypto, and Digital Currencies (BCDC) unit, where he is responsible for driving sustained growth and innovation in digital asset technology. Previously, he spent nearly a decade as the company’s Chief Architect, tasked with defining the company’s long-term technical roadmap and architecture and advancing the technologies and technologists that have enabled PayPal to become a fintech leader. Before joining PayPal in 2010, Edwin was at Netscape and AOL for more than 13 years as Technology Fellow and Chief Architect, overseeing the architecture and technology strategy for many of AOL’s consumer facing products, including instant messaging, mail, mobile, enterprise and developer programs. Edwin's earlier roles include positions with Intuit, GO Corporation, and Apple Computer. Edwin graduated from Harvard College with a degree in Sociology and Computer Science; is a published author; and holds several software patents. When he’s not at work, Edwin is involved with wildlife conservation and likes to spend time with big cats.
Since founding the company when 16-years-old, Stefan has been responsible defining the strategic course of Shopware. With a focus dedicated to technology, finance and controlling, Stefan spearheads the continuing development of the award-winning ecommerce platform.
Sebastian Hamann is a passionate designer and a pioneer in bringing more emotional shopping to the German ecommerce. Already at the age of 15, along with his brother, he founded Shopware. As the creative head of the company, Sebastian is responsible for the holistic design and marketing concept. In order to shape the future of retail, he always thinks out of the box.
Daniel's mission is to create modern technology that is the foundation for the success of our merchants and also convinces the developers in our community. As a component owner together with the core team, he takes care of the architecture, security, performance and general improvement of the Shopware core. As a former developer and product manager Enterprise & Cloud, he knows how to translate the requirements of merchants into sustainable technological solutions.
As product owner, Matthias Friedmann is responsible for the "Business Ops" area, where he takes care of all features that help merchants realize their business models with Shopware. These include the Rule Builder and the Flow Builder.
Claire Oelkers is a musician, actress, reporter and presenter. Growing up, Claire moved to Cologne, Hamburg and Berlin, where she took acting, speaking and singing lessons and finally discovered her passion for moderation after some film productions. From 2007 to 2008, Claire was in front of the camera for numerous MTV programmes such as “MTV News”, as well as for live specials such as reporting from “Hurricane Festival”. Always enthusiastic about trying out and experiencing even more, Claire discovered the reporter work for herself in 2016. In the same year she appears for the first time as a reporter at ProSieben. At “Galileo”, she has been delighting her viewers every evening ever since, taking them to foreign countries and exciting jobs or explaining current topics such as environmental protection. She is particularly fond of the latter, which is why she is happy to have been part of the annual ProSieben Green Seven Report since 2018. But apart from the Galileo cosmos too, Claire is a welcome guest in a wide variety of TV productions, such as the “Sat.1 Dinnerparty” in 2019 or recently as a studio guest at the popular show “Joko und Klaas gegen ProSieben”. When it comes to off-air moderation, Claire is no blank slate either. She was on stage at the SEAT Reeperbahn Festival and participated in the Best Brands Award in 2019.
Frank Puscher has been working as a freelance journalist, consultant, and trainer in the fields of e-commerce, user experience, and online marketing for over 25 years. He was one of the founding editors of Europe Online and InternetWorld and today writes for T3N, IX, absatzwirtschaft, technology review as well as for industry magazines in retail (EHI, Stores & Shops), hotel industry (Tophotel, Hotel und Technik) and bicycle (Velobiz). He advises managers and supports them in regularly and personally strengthening their online skills. Participants in his open workshops include employees from Henkel, BMW, Toyota, Otto and numerous small and medium-sized companies. Internal company workshops were held at Commerzbank, Deutsche Bank, B. Braun, Bosch, Microsoft and Arvato, among other.
As Trade Marketing Manager at Shopware, Heike Zellerhoff is responsible for the conception, execution and controlling of campaigns aimed at international and enterprise customers. Heike has accompanied the internationalisation of Shopware from the beginning. After completing her Master’s in English and American Culture and Business Administration in Passau, Kassel and Aberdeen, Heike joined Shopware and gathered first-hand experience in the international team, consulting customers and partners around the world, mainly in the UK. Today, Heike is deeply involved with partners to develop great marketing campaigns for the partner marketing.
In his role as Shopware Developer Evangelist, Niklas Dzösch is an important liaison between the developer community and Shopware – he is always available as a direct contact within Shopware for questions about the product and continuously brings feedback and ideas from external events back to Shopware developers. You can also find Niklas centre stage in the Shopware Academy, where his online tutorials focus on helping developers understand the technology behind Shopware.
Christian is a passionate developer standing wholeheartedly behind his work. Born in Austria, he has gone through many areas in his professional career. From programming applications for Windows, mobile devices, sports broadcasting, web development and more. Since 2015 he has found his passion in e-commerce, where he is constantly working on new technological advances and optimizations in the areas of DevOps and QA at dasistweb. The exchange of knowledge is an essential thing, where he is always happy to write articles or share some insights in lectures and talks.
The Shopware Community Day offers you a wide-ranging spectrum of hot topics all around ecommerce and business. This is just a small selection of buzzwords that'll be shaping your day with us:
Our world is transforming rapidly, and our world of digital commerce is transforming even faster. Consumer behaviour has changed consequently, not least accelerated by the global pandemic. This can be an epic opportunity for startups and ambitious business ideas to rise up. However, the most important factor to determine your success will always be your customers. Your loyal fanbase. What do they really want and need from you? What factors drive their purchase decisions? And how do you establish trust and sustainable brand loyalty that last beyond the moment of a purchase?
Join the SCD solution stage! Find out how inspiring business leaders and ecommerce pioneers stand out in digital commerce with Shopware's open commerce platform.
On the tech stage, we take you behind the scenes of Shopware and offer you exclusive insights into the world behind the code. Expect a wide-ranging spectrum of topics all around the tools of digital commerce. But wait, this isn't just about geeky tech talk. Here you'll find so much more than that! These are the people who're actively designing and shaping the future of ecommerce. They may be working quietly in the background, they may not be blowing their own trumpet, but without our global community of pioneering developers, Shopware would not be what it is today. These are the people who make us. And this is your chance to peak into the future ecommerce from a technical standpoint. Come and join us!
As the biggest online event for the global ecommerce community, we're more connected than ever. No matter where in the world you are – join us, inspire us, and let's grow together!
The Shopware Community Day offers you fantastic opportunities to network with inspiring personalities, entrepreneurs, developers and business leaders. Whether in a private dialogue with a familiar face, during an interactive panel discussion, or a thought-provoking masterclass – get involved and get the most out of this worldwide unique event!
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