Timetable at a glance

Here you find a complete overview of all SCD 2021 slots

Please choose a stage:
The timetable can be scrolled sideways
SCD Studio
Moderation: Claire Oelkers
PayPal Pte Limited Profihost
Solutions Stage
Moderation: Heike Zellerhoff
PayPal Pte Limited Profihost
Tech Stage
Moderation: Niklas Dzösch
PayPal Pte Limited Profihost
Timezone:
10:45 CEST
09:45 BST
04:45 EDT
01:45 PDT
11:00 CEST
10:00 BST
05:00 EDT
02:00 PDT
12:00 CEST
11:00 BST
06:00 EDT
03:00 PDT
13:00 CEST
12:00 BST
07:00 EDT
04:00 PDT
14:00 CEST
13:00 BST
08:00 EDT
05:00 PDT
15:00 CEST
14:00 BST
09:00 EDT
06:00 PDT
16:00 CEST
15:00 BST
10:00 EDT
07:00 PDT
17:00 CEST
16:00 BST
11:00 EDT
08:00 PDT
18:00 CEST
17:00 BST
12:00 EDT
09:00 PDT
Active break – Yoga with Isy
Break
Active break – Pilates with Isy
After Work Networking
Active break – Yoga with Isy
Break
Active break – Pilates with Isy
After Work Networking
The programme of the Solution Stage starts at 12:00 CEST
The programme of the Solution Stage starts at 11:00 BST
The programme of the Solution Stage starts at 06:00 EDT
The programme of the Solution Stage starts at 03:00 PDT
That has been the programme of the Solution Stage
Das Programm der Tech Stage beginnt um 12:00 CEST
Das Programm der Tech Stage beginnt um 11:00 BST
Das Programm der Tech Stage beginnt um 06:00 EDT
Das Programm der Tech Stage beginnt um 03:00 PDT
That has been the programme of the Tech Stage
10:45 CEST
09:45 BST
04:45 EDT
01:45 PDT
Keynote - A tribute to our Community
Stefan Hamann (Shopware)
Speaker at the Shopware Community Day 2020: Stefan Hamann
Sebastian Hamann (Shopware)
Speaker at the Shopware Community Day 2020: Sebastian Hamann
Daniel Nögel (Shopware)
Speaker at the Shopware Community Day 2020: Daniel Nögel
Matthias Friedmann (Shopware)
Speaker at the Shopware Community Day 2020: Matthias Friedmann
It's already a tradition that Shopware Community Day kicks off with a keynote from one of Shopware's co-founders. This year for the first time, the two brothers and founders will be on stage together. You can expect a presentation of exciting insights and facts surrounding the company, a look at the roadmap, and as always, a revelation of various surprises. But most importantly: This keynote is completely dedicated to you and our global community. So be curious!
13:00 CEST
12:00 BST
07:00 EDT
04:00 PDT
Practical Optimism
Gary Vaynerchuk (VaynerX / VaynerMedia)
Speaker at the Shopware Community Day 2020: Gary Vaynerchuk
The world is drastically changing. The speed of new technologies, business models, and innovations increases rapidly on a global scale. How should you face your competitors in this new world? Which innovations should you follow? How do you become an innovator yourself? And most importantly, how do you reach your customers? These are all questions that keep us up all night - now more than ever. Questions on which Gary surely has an answer.
13:30 CEST
12:30 BST
07:30 EDT
04:30 PDT
Tech for Future
Aya Jaff
Speaker at the Shopware Community Day 2020: Aya Jaff
Where do we see ourselves in the future in the light of all the environmental changes and what does it mean to be an entrepreneur today leading in these tough times? Supporting the Friday‘s for Future campaign is our responsibility and our only hope for the future - let‘s figure out what it takes to be a part of this movement.
14:00 CEST
13:00 BST
08:00 EDT
05:00 PDT
Zoom at the time of Corona - smooth cooperation, safe experiences
Peer Stemmler (Zoom Video Communications)
Speaker at the Shopware Community Day 2020: Peer Stemmler
For the past year and a half businesses were confronted with unexpected and newly arising challenges to rethink their way of operating. Adapting to this new reality brought upon a new wave of digital transformation. Remote work, home office, and Zoom are the winners of the Corona Crisis. Peer Stemmler discusses general trends, challenges, and experiences from education, administration, business, and politics. An outlook on the changes in marketing and sales is given.
14:30 CEST
13:30 BST
08:30 EDT
05:30 PDT
From stationery retailer to omnichannel player - The deep digital transformation at BabyOne
Dr. Anna Weber (BabyOne Franchise- und Systemzentrale)
Speaker at the Shopware Community Day 2020: Dr. Anna Weber
Dr. Jan Weischer (BabyOne Franchise- und Systemzentrale)
Speaker at the Shopware Community Day 2020: Dr. Jan Weischer
BabyOne - a family business specializing in baby and toddler outfitter is fundamentally reinventing itself. The originally purely stationary franchise system is developing into the leading omnichannel player in the DACH region. Customer centricity, a data- and performance-driven corporate culture, and a fundamental process of restructuring its tech landscape are just some of the changes. The Corona pandemic is both a challenge and a rocket propulsion. You may look forward to insights from both managing directors Anna Weber and Jan Weischer.
15:00 CEST
14:00 BST
09:00 EDT
06:00 PDT
The human-centric approach
Sarah Emmerich (Sarah Emmerich Influencer Marketing & Relations)
Speaker at the Shopware Community Day 2020: Sarah Emmerich
Ulrich Köhler (Trendbüro)
Speaker at the Shopware Community Day 2020: Ulrich Köhler
Johannes Altmann (Shoplupe & UXme)
Speaker at the Shopware Community Day 2020: Johannes Altmann
Frank Puscher (Speakers Delight)
Speaker at the Shopware Community Day 2020: Frank Puscher
They are highly experienced experts in their fields and have already appeared on camera in the "New Kid in Town" series, exclusively on Shopware.TV. Now they are live on-site and bring you their view on the developments in society. One thing is clear, people are at the center of every purchasing decision. But how do you reach them? What are the needs of today´s and tomorrow´s consumers? How do you make them a fan of your brand? These and other interesting questions are discussed by a panel moderated by Frank Puscher, who himself is an experienced subject-matter expert, consultant, and trainer in the fields of e-commerce, user experience, and online marketing. Be curious to see this concentrated power of knowledge.
16:15 CEST
15:15 BST
10:15 EDT
07:15 PDT
Blockchain, digital assets, and the future of commerce
Edwin Aoki (PayPal)
Speaker at the Shopware Community Day 2020: Edwin Aoki
Blockchain and digital assets open up a new world of how we will conduct business by offering new ways to conduct transactions, safely store data and streamline processes. Join Edwin Aoki, CTO, PayPal Blockchain, Crypto, and Digital Currencies as he reveals how these technologies work, what advantages they have over traditional approaches, and what problems need to be solved before they can be widely adopted.
17:00 CEST
16:00 BST
11:00 EDT
08:00 PDT
A Fireside Chat with Ben Marks and Steve Wozniak
Steve Wozniak (Apple, Woz U & Efforce)
Speaker at the Shopware Community Day 2020: Steve Wozniak
Ben Marks (Shopware)
Speaker at the Shopware Community Day 2020: Ben Marks
Let's talk about openness! It's not just Shopware's most important core value and the foundation of our solutions' distribution, no, there's a whole mindset behind it. Watch two pioneers and icons talk about the incredible power of an open mindset. On one side Ben Marks, former Lead Evangelist of Magento. On the other side the one and only Steve Wozniak, co-founder of Apple and inspiring mastermind of whole generations of founders and inventors. What will be the outcome? We don't know, but it is already SCD's most anticipated agenda point for sure.
12:00 CEST
11:00 BST
06:00 EDT
03:00 PDT
Karls Erdbeerhof: How Karls got to Shopware
Robert Dahl (Karls Markt)
Speaker at the Shopware Community Day 2020: Robert Dahl
12:15 CEST
11:15 BST
06:15 EDT
03:15 PDT
Covered in Fresh Colours – Paint manufacturer and retailer MissPompadour's transition from WooCommerce to Shopware 6
Niklas Lütteken (MissPompadour)
Speaker at the Shopware Community Day 2020: Niklas Lütteken
David Rotim (EXCONCEPT)
Speaker at the Shopware Community Day 2020: David Rotim
Jason Weißbach (EXCONCEPT)
Speaker at the Shopware Community Day 2020: Jason Weißbach
Paint manufacturer and retailer MissPompadour inspires a community of over 100,000 DIY lovers across channels to redesign their homes. In the interview, Niklas Lütteken, co-founder of MissPompadour, as well as David Rotim and Jason Weißbach from the e-commerce agency EXCONCEPT are talking about the current relaunch project. Find out about the challenges of a fast-growing business, why MissPompadour is switching from WooCommerce to Shopware 6 and how important social media and content marketing are for their e-commerce strategy.
12:45 CEST
11:45 BST
06:45 EDT
03:45 PDT
Case 3: Chris Sports
Christoph Luginbühl (ChrisSports)
Speaker at the Shopware Community Day 2020: Christoph Luginbühl
Tim Rymarczyk (Shopware)
Speaker at the Shopware Community Day 2020: Tim Rymarczyk
13:30 CEST
12:30 BST
07:30 EDT
04:30 PDT
HUSSE: Exhilarating Ecommerce
Voislav Markovikj (Husse)
Speaker at the Shopware Community Day 2020: Voislav Markovikj
Max Büscher (Shopware)
Speaker at the Shopware Community Day 2020: Max Büscher
Find out in this interview how HUSSE has been building a new dynamic and modern e-commerce platform that will satisfy customer needs but still keeps the traditional company approach with direct customer contact.
14:30 CEST
13:30 BST
08:30 EDT
05:30 PDT
Kunath: Columbus 2.0 – the jump across the pond
Jo Kunath (Kunath.group)
Speaker at the Shopware Community Day 2020: Jo Kunath
Tim Rymarczyk (Shopware)
Speaker at the Shopware Community Day 2020: Tim Rymarczyk
3 years ago I made the biggest malinvestment of my life. I wanted to switch our 3 shops from Gambio to Magento 2 on the advice of an agency. I have given our company a historical component à la “The Odyssey of the Customer Journey”. Two agencies failed to create fast, customer-friendly shops. Performance-guzzling server monsters ate up money without the performance of the sites making you want more. The foundation of a subsidiary in the USA gave the go-ahead for the switch to Shopware 6. Now we finally have sites that are alive, fun on the customer side and generate money on our side.
15:15 CEST
14:15 BST
09:15 EDT
06:15 PDT
Groheshop: Selling online as a traditional B2B wholesaler
Karl Grohe (P. Grohe)
Speaker at the Shopware Community Day 2020: Karl Grohe
Melanie Wellermann (Shopware)
Speaker at the Shopware Community Day 2020: Melanie Wellermann
Grohe has been one of the leading wholesalers for fittings and tools in South Tyrol (Italy) for four generations. From product to service, the company always strives to offer its customers the best possible service in all areas. With their new Groheshop 3.0 on Shopware 6 with an API-first approach, they are prepared for the future and provide excellent UX for their B2B customers, focusing on intuitive navigation, search and fast order functionalities. More inspiring insights to follow in our interview with CEO Karl Grohe.
15:45 CEST
14:45 BST
09:45 EDT
06:45 PDT
KoRo: Enhancing Ecommerce Experiences Through A Strong Community
Florian Schwenkert (KoRo)
Speaker at the Shopware Community Day 2020: Florian Schwenkert
KoRo's vision is to rethink retail. The company early recognised that the future of retail will shift to ecommerce and creates appropriate structures for this. Because of its focus on the perfect customer experience, Shopware has established itself as a successful partner and solution for KoRo since many years. In this lecture, KoRo COO Florian Schwenkert talks about the structure and special features of the brand’s successful online shop as well as about KoRo's own plug-ins and themes. The company sells and markets Shopware themes to other emerging brands in order to help them on their way to ecommerce success. The central idea behind KoRo is to build a strong, highly engaging community that forms the core of the KoRo brand. In this talk, you will learn how the community has grown over the years, which channels play a role in digital branding and what experiences KoRo has made in seven years of ecommerce.
12:00 CEST
11:00 BST
06:00 EDT
03:00 PDT
Hello
Niklas Dzösch
Speaker at the Shopware Community Day 2020: Niklas Dzösch
12:15 CEST
11:15 BST
06:15 EDT
03:15 PDT
Interview with the winner of the App Contest
Niklas Dzösch
Speaker at the Shopware Community Day 2020: Niklas Dzösch
Winner
Speaker at the Shopware Community Day 2020: Winner
The Warp Award, part of the Shopware App Contest, has a winner! Hear about the story behind the App, what makes it special and learn how you can benefit from this. The author Alexander Barton not only created a beautiful and well implemented App, but also decided to give parts of it as library to the Shopware Community for free.
12:30 CEST
11:30 BST
06:30 EDT
03:30 PDT
Best Practices for Running Shopware 6 in Production
Benjamin Eberlei (Tideways)
Speaker at the Shopware Community Day 2020: Benjamin Eberlei
This talk will cover a checklist of important best practices for a stable, performant and scalable Shopware 6 shop in production. We will start with the candidates that are important for shops of every size and gradually run up to more specialized optimizations and best practices that are suitable for medium and large scale shops.
13:00 CEST
12:00 BST
07:00 EDT
04:00 PDT
The future does not come by itself. It’s made. By us.
Pierluigi Meloni (Sölter Consultants)
Speaker at the Shopware Community Day 2020: Pierluigi Meloni
For us, IT people the age of digitization is a golden age. No existential fear, instead we’re looking at thriving careers and prosperity. We are the magicians behind the keyboard creating an exciting, digital future. But are we honestly reflecting on how bright this future actually will be? Can we even be held accountable for things that might go wrong? In my talk, I want to take a critical view on digitization from the perspective of a tech-savvy PR specialist who knows some tricks about manipulating people...especially in the age of big data, where individuals are way more transparent as they might think.
13:30 CEST
12:30 BST
07:30 EDT
04:30 PDT
Time is an illusion
Andreas Heigl (bitExpert)
Speaker at the Shopware Community Day 2020: Andreas Heigl
Have you ever read a "Good morning" in an international IRC-Channel shortly before you leave the office for lunch? In international business, time is an illusion as everywhere is a different time. In this talk, we'll dive into the depths of Timezones and how to handle them. We'll see why timezones are important and why and how they started to exist. And of course, we'll examine how to handle those little buggers efficiently in code and database.
14:00 CEST
13:00 BST
08:00 EDT
05:00 PDT
Contributing to OSS - Shopware 6
Miguel Balparda (nexcess)
Speaker at the Shopware Community Day 2020: Miguel Balparda
Contributing to OSS isn't always easy or intuitive. In this session, we will cover how to contribute to Shopware 6. Topics like non code contributions, issues and PR will be covered to help you understand how to become a Shopware contributor and give back to your favorite opensource initiative.
14:30 CEST
13:30 BST
08:30 EDT
05:30 PDT
Theme Development Fails
Daniel Wolf (8mylez)
Speaker at the Shopware Community Day 2020: Daniel Wolf
As an Agency we often see mistakes developers make while developing a Shopware 6 theme. This is a talk mostly for beginners to identify problems they could run into and how to avoid or fix them. The goal of the talk is to show some good practices for Shopware 6 theme development. The mistakes are based on real examples of the code we often see from our customers that were developed by not experienced shopware developers. It also could help shop owners to identify those mistakes and make sure they know about the health status of their theme.
15:00 CEST
14:00 BST
09:00 EDT
06:00 PDT
Design Patterns for sustainable automatic E2E Tests
Christian Dangl (dasistweb)
Speaker at the Shopware Community Day 2020: Christian Dangl
If your automated E2E tests easily fail, or if it’s just hard to maintain them, then this talk is perfect for you! Christian will tell you everything you need to know about test stabilization and code quality improvements using OOP and design patterns in your E2E tests. Learn advanced development techniques with real-world examples, interact with the Shopware API, build scenarios, handle different Shopware versions and run your tests automatically in pipelines. Bring it on!
15:30 CEST
14:30 BST
09:30 EDT
06:30 PDT
Reward - A better Docker utility for Shopware
János Mikó (ITG Commerce)
Speaker at the Shopware Community Day 2020: János Mikó
Reward is a cross-platform & open-source CLI utility for orchestrating Docker based development environments. It’s 100% automated, easy to configure and straightforward to use. Reward provides the possibility to run multiple local environments simultaneously without port conflicts, while providing multiple developer utilities such as DB management, SSH tunnel, SSL certs. And more! Reward has built-in support for Shopware 6. PWA support and a cloud version is rolling out soon!
16:00 CEST
15:00 BST
10:00 EDT
07:00 PDT
How to survive conferences as an introvert
Ramona Schwering (Shopware)
Speaker at the Shopware Community Day 2020: Ramona Schwering
Large crowds full of strangers. Many sounds. Senses on overdrive. A large, noisy conference is the antithesis of what we introverts prefer and crave. Even being remote isn't always a plus - this little black box you call camera and these features of meeting random people can be just as daunting. You can relate? If yes, you're just like me and 30-50 percent of the population, as research suggests. Wait, you might think, even me, as a speaker? Yes, this still fits together: Let me show you how you may start to enjoy conferences, even if you are not as much of an extrovert as you think you need to be.
16:30 CEST
15:30 BST
10:30 EDT
07:30 PDT
Go Reduce, reuse and recycle! PHP to GO!
Christian Rades (Shopware)
Speaker at the Shopware Community Day 2020: Christian Rades
Do you want to reduce the runtime of your Programs? PHP is great for web applications but it treats memory as single-use storing garbage until even "-d memory_limit=-1" fails, where to go then? Reusing state and recycling memory! This talk will show you how to escape the single-use mindset of the PHP runtime and put the programming language Go to good use. You will hear about the technical differences between the languages and where they might produce traps for developers switching from the object-oriented interpreted PHP to the statically typed and compiled Go. As well as some thoughts and examples on what to do with all the hard-won OOP knowledge used in modern PHP Frameworks.

Masterclasses

Here you'll find an overview of the different SCD masterclasses

Please choose a Masterclass stage:
The timetable can be scrolled sideways
Masterclasses
Adyen
Masterclasses
Mollie
Masterclasses
Up Front: Lessons from Lockdown
Alexa von Bismarck (Adyen)
Speaker at the Shopware Community Day 2020: Alexa von Bismarck
Dennis Köhler (GetYourGuide)
Speaker at the Shopware Community Day 2020: Dennis Köhler
Anirudh Lanka (HelloFresh)
Speaker at the Shopware Community Day 2020: Anirudh Lanka
Ralf Krauß (Idealo)
Speaker at the Shopware Community Day 2020: Ralf Krauß
In this panel discussion, originally filmed in July 2020, Adyen's panel of payment experts from leading e-commerce companies talk about how they have reworked their strategies and adapted quickly over the past months of the pandemic in the aftermath of COVID-19 and first lockdown. They share practical takeaways of how their companies have reacted quickly, stayed agile, and maintained flexible sales channels to keep their customers engaged.
Up Front: Retail Edition
Alexa von Bismarck (Adyen)
Speaker at the Shopware Community Day 2020: Alexa von Bismarck
Louise Leitsch (Appinio)
Speaker at the Shopware Community Day 2020: Louise Leitsch
Shejn Tahirsylaj (Westwing)
Speaker at the Shopware Community Day 2020: Shejn Tahirsylaj
Boris Griesinger (HUGO BOSS)
Speaker at the Shopware Community Day 2020: Boris Griesinger
In this edition of Up Front with Adyen, our panel of expert speakers talk specifically how the retail industry has been impacted by the pandemic in 2020. Bringing together perspectives from a leading market research company and two leading retail brands (Westwing and HUGO BOSS), we explore how consumer expectations have changed, why their heightened expectations have raised the bar for online retail, and what retailers can do to meet them and create a sense of customer loyalty.
Up Front: International Edition
Alexa von Bismarck (Adyen)
Speaker at the Shopware Community Day 2020: Alexa von Bismarck
Antony Rohban (Zalando Payments)
Speaker at the Shopware Community Day 2020: Antony Rohban
Shahar Tamari (Global-e)
Speaker at the Shopware Community Day 2020: Shahar Tamari
Florian Flock (niceshops)
Speaker at the Shopware Community Day 2020: Florian Flock
Our panel will feature speakers from global brands with in-depth knowledge of expanding into new markets, adhering to local regulations, and keeping up with cross-border payments. Join this masterclass session to learn from thought leaders in the e-commerce space from all over Europe and Israel and see what best practices you can apply to your e-commerce strategy when expanding into new markets and developing an internationalization strategy.
Up Front: StartUp Edition
Alexa von Bismarck (Adyen)
Speaker at the Shopware Community Day 2020: Alexa von Bismarck
Finn Age Hänsel (Sanity Group (VAAY) & Berliner Berg)
Speaker at the Shopware Community Day 2020: Finn Age Hänsel
Nicole Büttner (MerantixLABS)
Speaker at the Shopware Community Day 2020: Nicole Büttner
This panel features a lineup of investors and founders, including Philipp Westermeyer of OMR, Finn Age Hänsel of VAAY and Berliner Berg, and Nicole Büttner of MerantixLABS - to share their experiences in the startup world. These startup experts talk about their companies, how they have worked with investors, and what it takes to build a successful startup - providing key insights for other founders, investors, and anyone else working in the startup ecosystem.
Up Front: Business Cases
Alexander Pawlowsky (Adyen)
Speaker at the Shopware Community Day 2020: Alexander Pawlowsky
Tim van Diest (Adyen)
Speaker at the Shopware Community Day 2020: Tim van Diest
In these three business stories, the Adyen team visits a diverse array of e-commerce companies to learn how they have leveraged their online sales strategies and payment systems to better serve their customers. Alex from Adyen’s Berlin office visits Beets&Roots and xouxou to learn how the takeaway salad company and tech fashion innovator have merged their physical and online sales strategies to help customers experience their brands over multiple channels. Meanwhile, Tim travels from Adyen’s Warsaw office to Krakow to learn how a dynamic ice cream shop, Good Lood, is using technology and in-app sales to build customer loyalty in their chain of Polish stores.
Complete the Pyramid: UI Test Automation
Florian Bender (Mollie)
Speaker at the Shopware Community Day 2020: Florian Bender
Christian Dangl (dasistweb)
Speaker at the Shopware Community Day 2020: Christian Dangl
You’ve heard of Unit Tests. You’ve heard of Integration Tests. But now we’re here to put the top on the testing pyramid. In this talk we explain the Why and How of user interface testing and UI test automation. We’ll start with a bit of a theoretical background and explain the benefits of UI tests from the perspective of users as well as from a plugin vendor’s perspective. We then continue to show how far we have come with the tests for Mollie’s Shopware plugins in a live demo. We explain our testing framework and our approach to having a complete test suite with reasonable times for developing, running, and evaluating the tests and their results. Finally, we explain how you can make use of automated User Interface Testing in your projects, where possible pitfalls are, and how to integrate these types of tests with a test management framework. To summarize, we close with the big picture of testing, including automated other tests, smoke and sanity checks, regression tests, tests for new features, as well as test management. And of course, manual testing is also still very important and needs to be taken into account.
Checkout optimization
Hugo Prinse (Mollie)
Speaker at the Shopware Community Day 2020: Hugo Prinse
Kevin Spindler (Sendcloud)
Speaker at the Shopware Community Day 2020: Kevin Spindler
Payments that just work: start now, grow fast with Mollie
Thaís Rodrigues Alves (Mollie)
Speaker at the Shopware Community Day 2020: Thaís Rodrigues Alves
In the light of recent events, digital has grown over the globe. In Europe, digital adoption jumped from 82% to as high as 94% on average. Today a company's success is linked to how well it navigates the digital world. Nevertheless, challenges remain. As a heterogeneous region, each country in Europe has its singularity in consumer behavior. Being able to identify the best-localized approach can determine a business's accomplishment. With Mollie, you can start accepting online payments in only 15 minutes. As a European PSP leader for SMBs, Mollie offers the most relevant payment methods per country. Having Sofort in Germany, iDeal in The Netherlands, Bancontact in Belgium will allow your customers to pay like they're home!
Ethics in UX/UI Design - No Power to Dark Patterns!
Elena Beuse (u+i interact)
Speaker at the Shopware Community Day 2020: Elena Beuse
Johanna Schmidt (u+i interact)
Speaker at the Shopware Community Day 2020: Johanna Schmidt
Design decisions that smartly match user needs with important business and lead goals? It's possible! We'll show you what matters. Therefore we'll give away internal details, talk about our daily work and the (ethical) challenges as UX designers. "The cookies-button has to be made bigger! We want to gain as much data as possible!" - Do you know such debates? We'll provide you with a guideline and arguments so that you, too, can be prepared for the future and better resolve conflicts of interest in the sense of your users.
A successful replatforming project as a way to the future
Marco Giorgetti (MageSpecialist)
Speaker at the Shopware Community Day 2020: Marco Giorgetti
The challenge: a customer with a shop based on a legacy technology needs to implement new features, have a modern UX and increase automation level to scale the business. The solution: we proposed a complete replatform on Shopware 6 Pro to bring a breeze of innovation and capability to integrate modern ERP and CRM solutions, along with a modern UX fitting mobile device. The result: a performing shopping experience, welcomed by all users and a satisfied customer now ready to set the bar to a higher level for future growth.
Insights into dynamic pricing - How online retailers are benefiting from dynamic product pricing
Tobias Schlögel (Patagona)
Speaker at the Shopware Community Day 2020: Tobias Schlögel
In e-commerce, prices are a key success factor for any business. The high price visibility and international rivalry in online retailing contribute significantly to this. The crucial factors in this context are not the cheapest price, but the fundamental pricing strategy of the business. To be one step ahead of the competition - that' s the goal of Dynamic Pricing. With the use of best-practice, the session will provide participants with hands-on techniques and decision-making tools for setting prices online with greater confidence. Which pricing strategies are profitable for which product ranges and what is the importance of your specific industry? Become a pricing expert for your online shop in this session.
How to internationalize as a manufacturer in e-commerce
Christoph Bauer (Flagbit)
Speaker at the Shopware Community Day 2020: Christoph Bauer
Internationalization in e-commerce offers enormous growth opportunities, especially for manufacturers with existing international structures. However, many decision-makers also have a number of questions. In this presentation, we will take a closer look at the challenges and concrete solutions and provide insider tips for a successful launch. Anyone who wants to internationalize their e-commerce business will find the right inspiration and ideas here.
Understanding chaos. How to plan and estimate complex eCommerce projects successfully.
Alicja Masiukiewicz (Kiwee)
Speaker at the Shopware Community Day 2020: Alicja Masiukiewicz
Inaccurate predictors create lots of issues in the IT world. According to Harvard Business Review, on average, every project overdues its deadline by 70% and costs around 27% more than estimated. Project estimation is a challenging assignment. It is difficult because of the complexity of real-world projects and the shortcomings of data as the core source for estimates. If the estimation is based on incomplete information or assumptions, the outcome may be devastating to both a client and a service provider. At Kiwee, we see the tendency among the clients to jump headfirst into the work, but we know it's not a way to do it. Before the first line of code is written, a business case must be well-defined with knowledge of what works and what does not. A solid understanding of business requirements is crucial for design, creation, and implementation. Our company is structured around a clearly defined set of processes and tools that have been developed over time through experience. These help us deliver quality software solutions in a timely manner and adhere to the project cost and schedule estimates. Our all-inclusive documents and reports ensure the client gets the desired results, and we stand behind our deliverables. We use a set of tools like Event Storming Workshops, Project Canvas, MoSCoW estimation method to build a solid knowledge base for our future works. The benefits of investing time in meticulous preparation are undeniable. We gain: A well-described business model with its goals, measurements, and big picture, Target group and personas, Identified dependencies among features and project parts, An analyzed customer journey map Collected recommendations regarding the implementation of the product and technologies A detailed description of the scope, time predictions, and influencing factors Identified MVP I want to show how much value we can get from thorough preparation. Each project is a marathon. If you don't prepare yourself before the run, you may not see the finish line. The same is with eCommerce. If you don't invest time in the conceptual phase and try to figure it out as you go, you may find yourself lost. I will explain how we approach eCommerce projects and set them up to achieve the best results with adequate time expenditures.
Shopware PWA – ​The mobile Value Booster​
Maximilian Baldus (mediawave)
Speaker at the Shopware Community Day 2020: Maximilian Baldus
Theme obsolete - Shopping experiences rules!
Christoph Pötz (ACRIS)
Speaker at the Shopware Community Day 2020: Christoph Pötz
How many theme settings does it take to ensure that a header or a footer is completely configurable and customizable for customers? How can headers be individually customized for different contexts (customer group B2B or B2C, Black Friday Sale) or for special pages in the shop (sale category, highlight product)? We, ACRIS E-Commerce GmbH, have been dealing with these questions since the release of Shopware 6 and have not only found suitable answers but also a completely new approach to theme development: "The only task of a theme is to define the global styling of a shop." This means that a theme does not issue any changes to the HTML layout, but is exclusively responsible for defining global styling, such as colours, fonts or buttons. The configuration of the header, footer, dropdown menu and all other components in the shop is done via the Shopware 6 experience worlds. That‘s why the best thing about it is, that headers and footers can be controlled by rules and assigned to special categories or products. We have already implemented this approach for a customised design with one of our clients and would like to present it within the SCD as a case study.
Onsite personalisation, but without being annoying!
Joubin Rahimi (brytes)
Speaker at the Shopware Community Day 2020: Joubin Rahimi
Katja Moritz (brytes)
Speaker at the Shopware Community Day 2020: Katja Moritz
How digital empathy is changing onsite personalisation. People should also be in the foreground on the internet and not simply an accumulation of purchase histories. Often, data is collected without concrete goals for evaluation and use. The problem starts with the human needs we all have when going through a buying process. A good salesperson in the physical store observes and interprets the behaviour of individual customers and thereby recognises their very individual purchase drivers. In doing so, he uses his intuitive understanding of body language and his human empathy. By putting himself in his customers' position, he is thereby also able to help his customers individually and give them the right advice. Even online, every website visitor shows a very individual and situational behavioural profile, which allows the same conclusions as an observation in a physical store. This is called digital body language. We show you how to use real-time psychographic analytics to support website visitors individually in decision-making situations without pressuring them, enabling a more empathetic buying experience in the online shop. You should know how to address a customer individually and if you have, for example, a very uncertain website visitor who only wants to gather initial information, you have to deal with him very sensitively and pre-filter the flood of information. With another visitor who, for example, is looking at a certain budget limit, you have to present the same page in a completely different way, for example emphasise the savings potential of products and possibly work with exclusive discounts. This is called "digital empathy", because ultimately there are people on both sides of the online shop who can achieve empathetic interaction with each other.
The benefits of combining the disciplines of CRO and UX
Lauren Wright (Media Lounge)
Speaker at the Shopware Community Day 2020: Lauren Wright
Grace Adams (Media Lounge)
Speaker at the Shopware Community Day 2020: Grace Adams
Impact of User Experience on Decision Making
Nisarg Mehta (Techtic)
Speaker at the Shopware Community Day 2020: Nisarg Mehta
Digital transformation has been the key measure of pandemic, and majority of the companies took business online. However, not all have the same sales skills online as they have in store. During the talk, I would like to discuss about certain UX principles which help eCommerce stores improve on their conversion, understand the user behaviour. We will cover Heuristic principles such as Hick's Law, Miller's Law and Aesthetic Usability principles and how they impact the user to make the decisions faster, better and without any ambiguity. Learning this masterclass will certainly prove to be game changing for eCommerce companies as well as online stores.
The way to Composable Commerce
Alexander Damm (mediawave)
Speaker at the Shopware Community Day 2020: Alexander Damm
Scaling Digital E-Commerce Ecosystems using Design Systems
Fabian Hippmann (Moonshiner)
When building a companies digital ecosystem - ecommerce store, customer service application, company websites, marketing landingpages etc. - combining multiple backend systems, development environments, multiple design units. My talk will be about how we're approaching this with our customers & how ecommerce projects with shopware can be a big milestone for establishing a resuable design system for companies & how to make it grow for years to come.
Climate action in e-commerce
Varena Junge (Yook)
Speaker at the Shopware Community Day 2020: Varena Junge
68% of German online shoppers expect brands and companies to show environmental awareness (DPD, 2019). 40% of the CO2 emissions of an average German person are based on consumption decisions (UBA, 2020). While climate solutions seem obvious for energy and mobility, commerce is challenged by a rather complex situation. Shop owners are left alone with those trends and usually don’t know where and how to start. We will drive you through the role of e-commerce in climate change, the specific challenges, and how to overcome them. The session will cover short to long-term strategies and their impact on your online shop.
Five simple steps to a sustainable, CO2-neutral web store
Claus Weibrecht (IronShark)
Speaker at the Shopware Community Day 2020: Claus Weibrecht
How much CO2 does my webshop generate? How does sustainable e-commerce work? How can I make my webshop sustainable and CO2 neutral? Are there suitable certifications and seals? Claus Weibrecht answers these and many other questions in his entertaining and interesting masterclass and shows how everyone can make a significant contribution to sustainability with their own webshop in five simple steps. A contribution that also has a positive effect on sales.
How subscription commerce with Shopware 6 enables constant and recurring revenue streams and happy customers
Jonas Heinen (BUCS IT)
Speaker at the Shopware Community Day 2020: Jonas Heinen
In this talk I am going to explain how and why the toilet paper manufacturer Hakle merged its subscription commerce from Shopify to Shopware 6. In addition, I am going to explain the reasons why Shopware 6 and the App 'Subscription Commerce' by BUCS IT is the optimal combination to build a scalable subscription based business.
How to migrate over 1 Mio. customers from Magento to Shopware – Pitfalls and lessons learned
Benjamin Nussbaum (Moonshiner)
Speaker at the Shopware Community Day 2020: Benjamin Nussbaum
Migrating over a million customers from Magento 1 to Shopware 6 is not easy – especially if you want to keep past orders (including product data), newsletter data, addresses, used vouchers and passwords, so that the customer feels right at home when logging in the first time in the fancy new shop. This talk discusses how we approached this problem, how we extended the Shopware Migration Assistant to fit our needs and also optimized the migration process heavily (including Delta-Migration) to achieve minimal downtime at go live.
Leveraging user generated content to build authenticity
Serdal Sayar (Flowbox)
Speaker at the Shopware Community Day 2020: Serdal Sayar
Tessa de Kok (FUJIFILM)
How the world's biggest brands use the power of their community to build authenticity and increase their conversion, time spent on-site, and grow their community at the same time. Clients have tested user generated content on many channels the last years. We see that the content from their community is always outperforming branded content. I would like to share some secrets from industry leaders in user-generated content and explain how brands and retailers can tap into this daily growing trend and start utilizing their community.
Let the Customer Choose - The Path to Sustainable Shipping
Sarah Ditton (shipcloud)
Speaker at the Shopware Community Day 2020: Sarah Ditton
The transport of parcels on the last mile is an essential component for CO2 emissions in e-commerce. shipcloud as a multi-carrier platform shows how a paradigm shift can lead to climate-neutral shipping. Classically, the retailer decides on the respective shipping service provider based on cost and process reasons. With a comprehensive range of climate-neutral shipping solutions, the retailer should give its customers the choice of which carrier to use to receive the package and whether it is transported as standard or climate-neutral.
Quick and easy from print product catalog to online store due to low-code & Shopware 6
David Klein (SUNZINET)
Speaker at the Shopware Community Day 2020: David Klein
Sascha Cremers (SUNZINET)
Speaker at the Shopware Community Day 2020: Sascha Cremers
The talk shows the implementation of a low-code online-shop project based on Shopware 6 using the example of ASS Maschinenbau GmbH. ASS Maschinenbau GmbH was founded in 1983. About 120 employees in Germany and partners worldwide develop intelligent solutions for various tasks in the fields of automation and robotics. The product range includes gripper parts, robot hands, automation systems, PA forming, FVK handling, image processing systems and is completed by our services. ASS offers customized solutions around injection molding and automation for manufacturers and suppliers of the automotive and plastic injection molding industry. In the past, sales at ASS were done classically by field service, partners & catalog. Until 2008 there was a online shop, whose high maintenance effort was not profitable in relation to the income. The increasing competitive pressure from ever faster imitators abroad and advancing digitalization prompted ASS to take action. Therefore, the product catalog was to be digitized with Shopware. This should create a service platform that provides the customer with a comprehensive product overview and serves as an information base for the sales representatives and partners, supporting them in their daily work. In the talk, you will learn how we implemented the store on the basis of Shopware 6 without any major programming effort. In addition, you will learn how we connected Shopware with Apache Nifi as middleware to the enterprise resource planning of ASS Maschinenbau and get exclusive insights into the configuration of the interface. Why should you participate in the talk? - Gain valuable insights into the practical implementation of Shopware projects - Experience real example, where low-code makes sense and where not - Learn how to take your store to a new level without programming effort - Get best practice learnings for your e-commerce success - Learn from our mistakes so you don't have to make them again
Programmatic Printing: How Print Conquers Digital Worlds
Thorsten Hamann (Laudert)
Speaker at the Shopware Community Day 2020: Thorsten Hamann
We live in a digital world. Many companies, especially in e-commerce, understand print as a slow, analog, isolated medium - yesterday's thick catalog that no one cares about anymore. But print has evolved unnoticed. Fed the same data that fuels e-commerce and digital campaigns, it has become a 1:1 advertising medium that combines the strengths of online with those of analog. Programmatic Printing is the top of this evolution. It is measurably more effective than online campaigns: fuller shopping carts, a significantly higher ROI and only a fraction of the cost-per-order. In the presentation, Thorsten Hamann shows where Programmatic Printing originated, what can be achieved with it, and how the technology can be perfectly integrated into cross-media campaigns.
It's cool to show other shops in your shop! Learn all about the checkout marketing opportunity.
Hanna Frühauf (loopingo)
Speaker at the Shopware Community Day 2020: Hanna Frühauf
How do online marketplaces work and how can they act as a sales booster in your multichannel strategy?
Julia Lehnkering (Kaufland.de)
Speaker at the Shopware Community Day 2020: Julia Lehnkering
Learn how online marketplaces work, how they can act as a sales booster in your multichannel strategy and what you can do to increase your sales. Julia from Kaufland.de will present her view on the perfect multichannel strategy and will show us tips and tricks for online marketplaces. And of course she will bring some time for your individual questions. Make sure to not miss this masterclass!
Increasing conversions and revenue through a shop relaunch - in just 2 weeks
André Vollstädt (SUNZINET)
Speaker at the Shopware Community Day 2020: André Vollstädt
Kevin Schwarz (SUNZINET)
Speaker at the Shopware Community Day 2020: Kevin Schwarz
Relaunching an online store is a challenging project. The relaunched shop needs to fulfill high quality expectations while following a strict time line. Many times, expectations and promises of increasing revenue and conversions are not met, due to the technical nature of the relaunch. For leguano, one of the leading suppliers of barefoot shoes, we relaunched a shop in just 14 days. By using the minimum viable product (MVP) approach we went from an outdated Magento shop to a revenue-driving and high-converting Shopware best practice. This masterclass will not provide you with the all-solving recipe for your online shop. However, after the Masterclass you will understand the potential a shop relaunch holds for solving your e-commerce pain points. Fast on its feet - new store fascinates customers with Shopware 6 In order to go live with a new online store in two weeks, we first developed a Minimum Viable Product (MVP) as the smallest functional iteration of the store. With this, we already covered basic customer, market and functional needs. Based on dedicated user feedback such as clicks, dwell time and bounce rates, we were able to continuously optimize the store and drive its conversion and revenue potential. This enabled us to achieve what was initially almost unimaginable: after just 14 days, the store was live - including several new features, SAP integration! Why should you attend the Masterclass? - Gain valuable insights into the practical implementation of Shopware projects - Experience real examples of where an MVP works and where it doesn't - Learn how to increase revenue and conversions in your shop in a short period of time - Recieve best practice learnings for your personal e-commerce success - Learn from our mistakes so you don't have to make them yourself
Product information management - an essential piece of the e-commerce puzzle that will get you more sales and happier customers
Marcin Piwowarczyk (Ergonode)
Speaker at the Shopware Community Day 2020: Marcin Piwowarczyk
Martyna Arent (Ergonode)
Speaker at the Shopware Community Day 2020: Martyna Arent
The pandemic has had a huge impact on the pace of change in the world - it also means massive growth of e-commerce. This brings with it more players in the market and much more data to manage, which translates into the need for a tool that is a central source of data for organizations across all business channels. Without high-quality data, it is impossible to provide customers with a proper shopping experience. During the presentation I will: - show how to create an excellent shopping experience with well-structured product information. - show how to manage product information in PIM system integrated with Shopware 6 in order to increase sales. - tell which elements to take care of, and which mistakes to avoid. - provide you with practical knowledge, lots of hands-on advice, tricks and tips, and case studies.
Data insights from day one: How to instantly measure the success of new ventures & business models.
Andreas Fischer (minubo)
Speaker at the Shopware Community Day 2020: Andreas Fischer
What do all new business models have in common? The need to gain experience and learn. Many businesses must proceed according to the motto of trial & error due to a lack of insights. But also an “error” or “success” can only be identified if meaningful figures, data and facts prove it. If clear goals are set from the start, relevant key figures defined and if data is collected and analyzed in a structured manner, a company will have a clear advantage. . Andreas Fischer demonstrates on the example of the eCommerce platform SwissCommerce how the company is able to control various business areas in a data-driven manner with the help of Business Intelligence. Business Intelligence does not only support SwissCommerce with comprehensive data analysis of existing eCommerce companies, but also makes a major contribution to the successful implementation of new online stores. Swiss Commerce is a great example of how a business can, and must be, flexibly optimized and adapted through feedback and external influences from the market and customers. Always looking for marketing channels, sales models, product categories or user groups that can be scaled profitably.
Quo vadis Omnichannel? - Improving customer experience through omnichannel
Tim Schestag (best it)
Speaker at the Shopware Community Day 2020: Tim Schestag
Ensuring an ideal customer experience across all commerce channels is a major challenge for many retailers. In his presentation, Tim Schestag shows how a well thought-out omnichannel strategy can be the solution to the problem and presents best practice examples for the optimal implementation of omnichannel commerce.
Big Data, Big Workflow, Big Integration - Digitale Transformation in eCommerce-Unternehmen
Florian Damm (Profihost)
Speaker at the Shopware Community Day 2020: Florian Damm
Philipp Niehues (yedi)
Speaker at the Shopware Community Day 2020: Philipp Niehues
Frederik Niemeyer (Profihost)
Speaker at the Shopware Community Day 2020: Frederik Niemeyer
Shop-Betreiber stehen schon heute vor den Herausforderungen der digitalen Transformation. Geschäftsprozesse müssen digitalisiert und Datanaustauschprozesse müssen automatisiert werden. Wie kann ein Provider und Systemanbieter wie Profihost seine Kunden und Partner auf diesem Weg begleiten? Welche Vorgehensweisen und Anforderungen zum Datenaustausch zwischen Cloudsystemen und zur Automatisierung von digitalen Abläufen sieht man hier aus Sicht eines Providers und welche Lösungen benötigen Unternehmen zukünftig in diesem Bereich?
Mit „Managed Services“ das Hosting „Sexy“ machen
Florian Damm (Profihost)
Speaker at the Shopware Community Day 2020: Florian Damm
Frederik Niemeyer (Profihost)
Speaker at the Shopware Community Day 2020: Frederik Niemeyer
Jens Niehues (Shopjektiv)
Hosting ist eine Notwendigkeit, wenn es darum geht, eine Webanwendung wie einen Onlineshop zu betreiben. Seien wir ehrlich! Hosting ist langweilig, komplex und eigentlich wissen die meisten Kunden nicht, welche Lösung für ihr Projekt wirklich passend ist. Worauf kommt es also wirklich an, damit das Hosting für mein Projekt Spaß macht? Und was macht einen wirklich guten Service aus? Darüber sprechen wir mit Frederik Niemeyer.
Später bezahlen mit PayPal – höhere Warenkörbe und mehr Umsatz
Florian Hinz (PayPal)
Speaker at the Shopware Community Day 2020: Florian Hinz
PayPal wird in den kommenden Wochen und Monaten mehrere Erweiterungen seines “Später bezahlen”-Angebots in Deutschland ausrollen. Mit zusätzlichen Laufzeiten für PayPal Ratenzahlung sowie der neuen Option „Bezahlung nach 30 Tagen“ bietet PayPal seinen Kunden künftig noch mehr Auswahl und Flexibilität beim Bezahlen. Für Händler ergeben sich hieraus Chancen auf größere Warenkörbe und eine höhere Konversionsrate und das ohne zusätzlichen Aufwand oder Kosten. Mit dem neuen „Später bezahlen“-Button können sie darüber hinaus die Sichtbarkeit dieser Bezahloptionen in ihrem Onlineshop erhöhen.
How to automate your business processes with Shopware & xentral
Haris Butt (Xentral)
Speaker at the Shopware Community Day 2020: Haris Butt
SCD pattern

Stay in the know!

Featuring the latest ecommerce trends and expert advice to grow your business. Get fresh content delivered to your inbox every week.