Shopware Community Day 2026

Experience the future of digital commerce in the SCD Keynote – from AI and agentic commerce to the challenges of complex commerce in B2C and B2B. Discover how an open, scalable platform becomes the central commerce layer, and the role of performance, cloud, and intelligent services. You’ll also gain insights into the ecosystem – along with a hint of what’s coming next.

As the Shopware Community Day comes to a close, we celebrate what unites us: our community. Look forward to an emotional finale with the following highlights:

• Recap of the Day – A look back at what we experienced together

• Shopware Visionary Award 2026 – Celebrating the Bold

• Guess the Number – The big, interactive showdown: Team Community vs. Team Shopware

AI-assisted coding has rapidly evolved from a novelty into a powerful everyday tool. But as generating code becomes easier, a deeper question emerges: if writing code is no longer the main bottleneck, what actually is? In this session, Daniel Nögel and Stefan Hamann take a pragmatic look at where AI-driven development truly stands in 2026. Drawing from real-world projects, both professional and personal, they share what worked, what failed, and what genuinely surprised them. The conversation explores how engineering is shifting from writing code to orchestrating systems, defining intent, and making better decisions. It highlights how non-deterministic systems are reshaping debugging, testing, and quality assurance, and why the real bottleneck is moving toward clarity, problem framing, and choosing the right things to build. Ultimately, this talk challenges common assumptions about the future of developers and offers a grounded perspective on how roles, teams, and required skills are evolving in an AI-first world.

As the Shopware Community Day comes to a close, we celebrate what unites us: our community. Look forward to an emotional finale with the following highlights:

• Recap of the Day – A look back at what we experienced together

• Shopware Visionary Award 2026 – Celebrating the Bold

• Guess the Number – The big, interactive showdown: Team Community vs. Team Shopware

Leadership in 2026 is a high-stakes balancing act: ambitious goals on tighter budgets, a growing number of channels, tools, and AI initiatives – and teams demanding more work-life balance, clear priorities, and an end to constant pressure.

When is pressure productive, and when is it destructive? Why is saying “no” the most underrated leadership skill of our time? And how do you lead organizations that are expected to deliver, stay focused, and operate healthily all at once?

In most companies, it’s not knowledge that’s lacking, but courage: the courage to focus, to scrap projects, to restructure teams, and to honestly acknowledge that a poorly executed “feel-good” culture often does more harm to employees than a clear performance-driven culture.

Three top decision-makers from the beauty and commerce sectors offer candid insights into where they’ve recently prioritized, cut back, and taken a stand; where they should have been bolder; and how they balance high performance and well-being without veering into extremes.

Leadership in 2026 is a high-stakes balancing act: ambitious goals on tighter budgets, a growing number of channels, tools, and AI initiatives – and teams demanding more work-life balance, clear priorities, and an end to constant pressure.

When is pressure productive, and when is it destructive? Why is saying “no” the most underrated leadership skill of our time? And how do you lead organizations that are expected to deliver, stay focused, and operate healthily all at once?

In most companies, it’s not knowledge that’s lacking, but courage: the courage to focus, to scrap projects, to restructure teams, and to honestly acknowledge that a poorly executed “feel-good” culture often does more harm to employees than a clear performance-driven culture.

Three top decision-makers from the beauty and commerce sectors offer candid insights into where they’ve recently prioritized, cut back, and taken a stand; where they should have been bolder; and how they balance high performance and well-being without veering into extremes.