Shopware Community Day 2026

Join us as we look back at where Shopware began and reveal how we're shaping the future of digital commerce. From smarter tools to bold ideas in B2B, AI, and community-driven innovation – this keynote sets the tone for what’s next.

Let’s redefine what’s possible. Together.

As the Shopware Community Day comes to a close, we celebrate what unites us: our community. Look forward to an emotional finale with the following highlights:

• SCD Raffle – With a bit of luck, win one of our coveted community prizes

• Recap of the Day – A look back at what we experienced together

• The Power of Community – Award Ceremony: Shopware Visionary Award 2025

• The Final Look Forward – A glimpse into the next 25 years

• Community Game – A big, interactive finale with the entire community

An emotional ending that proves: The future is something we create together. Stronger Together – The Future We Create.

How one experiment with 200k+ LOC proved that AGENTS.md, Cursor Rules, and Progress files can guide AI from random hacks to repeatable outcomes. We’ll show the flow, the fails, and the playbook to shift teams from glue work to growth work.

In this panel, you will learn what Agentic Commerce truly means, why it is far more than just another AI trend, and how it will fundamentally transform commerce by 2030. Together with experts from technology and commerce, we will discuss how agentic systems create new freedom for merchants, personalize customer experiences, and open up entirely new business opportunities for partners. From instant automation to open standards – discover how Agentic Commerce paves the way toward a more open, innovative, and human-centered world of commerce.

From shopping cart to genuine brand love? In this panel, three successful D2C brands talk about their journey from pure product sales to emotional customer loyalty. Christina Skoeries (camel active), Astrid Reintjes (MissPompadour) and Nicole Taupp (DRYKORN) will show how they scale their brands with Shopware, turn customers into loyal fans and use innovations such as Club Points, Click & Collect or AI image creation specifically for this purpose. A panel with real learnings instead of empty buzzwords – honest, practical and with the courage to express an opinion. Moderator Laura Kremer will guide you through 30 minutes of straight talk and exciting insights paired with a pinch of tongue-in-cheek.

From shopping cart to genuine brand love? In this panel, three successful D2C brands talk about their journey from pure product sales to emotional customer loyalty. Christina Skoeries (camel active), Astrid Reintjes (MissPompadour) and Nicole Taupp (DRYKORN) will show how they scale their brands with Shopware, turn customers into loyal fans and use innovations such as Club Points, Click & Collect or AI image creation specifically for this purpose. A panel with real learnings instead of empty buzzwords – honest, practical and with the courage to express an opinion. Moderator Laura Kremer will guide you through 30 minutes of straight talk and exciting insights paired with a pinch of tongue-in-cheek.