From agentic commerce and enterprise growth to openness, collaboration, and the future of B2B. As we celebrate 25 years of Shopware, we share insights, strategies, and the latest innovations that empower our community to lead in a fast-changing digital economy.
Mastering the complexity of modern commerce is Shopware’s strength. The keynote shows how our platform enables B2B and B2C enterprises to adapt faster, scale smarter, and compete with confidence — built on German-engineered reliability and driven by customer-focused innovation.
Find out why Shopware AI is open to every AI, giving merchants the freedom to connect with any provider or model. With no lock-in and full flexibility, they can automate workflows at scale and deliver experiences that secure their competitive edge.
To announce a major leap toward the future of agentic commerce, Ryan Prichard, Vice President SMB and Financial Services at PayPal, took the stage. Shopware will be one of the first ecommerce platforms in Europe to join the new Commerce Agent Platform developed by PayPal, launching this fall. Watch the keynote to learn more!
What is Shopware’s strategy for B2B commerce in the agentic era? The keynote outlines how personalized selling, intelligent buying guidance, automation, and built-in compliance form the strategic pillars that keep merchants ahead in a fast-moving digital economy.
At SCD we introduced Advanced Product Catalogs, Budget Management, and Individual Pricing – powerful additions to Shopware’s modular B2B framework. These critical functionalities are built to enhance relevance, strengthen loyalty, and drive revenue.