Discover the highlights from SCD 2025

Bolder visions, deeper insights, stronger connections.

From agentic commerce and enterprise growth to openness, collaboration, and the future of B2B. As we celebrate 25 years of Shopware, we share insights, strategies, and the latest innovations that empower our community to lead in a fast-changing digital economy.

Experience the keynote. Get ready for what's next.
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Keynote highlights

Shopware logo in a white rounded square with two arrows pointing out of it.

Master complexity. Accelerate growth

Mastering the complexity of modern commerce is Shopware’s strength. The keynote shows how our platform enables B2B and B2C enterprises to adapt faster, scale smarter, and compete with confidence — built on German-engineered reliability and driven by customer-focused innovation.

Three blue stars on a white square sitting on top a colourful gradient.

Shopware AI: Automation at scale

Find out why Shopware AI is open to every AI, giving merchants the freedom to connect with any provider or model. With no lock-in and full flexibility, they can automate workflows at scale and deliver experiences that secure their competitive edge.

PayPal logo and two screenshots from their agentic commerce agent showing an AI prompt

PayPal Commerce Agent Platform

To announce a major leap toward the future of agentic commerce, Ryan Prichard, Vice President SMB and Financial Services at PayPal, took the stage. Shopware will be one of the first ecommerce platforms in Europe to join the new Commerce Agent Platform developed by PayPal, launching this fall. Watch the keynote to learn more!

Two white boxes with a blue suitcase icon in the middle and two arrows in between each box to signify a cycle

Future-ready B2B commerce

What is Shopware’s strategy for B2B commerce in the agentic era? The keynote outlines how personalized selling, intelligent buying guidance, automation, and built-in compliance form the strategic pillars that keep merchants ahead in a fast-moving digital economy.

Screenshots of the Advanced Product Catalog B2B feature and Budgeting feature

B2B Components: Personalization for big orders

At SCD we introduced Advanced Product Catalogs, Budget Management, and Individual Pricing – powerful additions to Shopware’s modular B2B framework. These critical functionalities are built to enhance relevance, strengthen loyalty, and drive revenue.

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