Agenda

Many teams are working on complex Shopware projects – but not everyone is aware of the kind of support that can make these projects significantly easier and more efficient.

In this session, the Shopware Consulting Team provides a practical overview of how services such as code reviews, architecture reviews, and performance analysis can improve project quality, reduce risks, and accelerate delivery.

We’ll walk through real-world scenarios, show what these services actually look like in practice, and highlight where they create the most impact – whether you’re building, scaling, or optimising a Shopware project. If you’re a partner or merchant working on demanding setups and want to avoid common pitfalls while improving your technical foundation, this session will give you a clear idea of how to get there.

In this session, the BPW Aftermarket Group shares how this vision became reality together with Webmatch, built on Shopware 6. Despite a highly fragmented system landscape, a centralized platform was created—capable of handling complex data structures while delivering an intuitive user experience. From orchestration via middleware to features like VIN-based vehicle identification, digital vehicle records, graphical parts identification, and powerful search: an honest look into a project where complexity wasn’t reduced—but made manageable.

In this session, we’ll share how we transformed a large, feature-rich Shopware 6 project into a more scalable, maintainable, and future-ready ecommerce platform. We’ll walk through how we identified opportunities to improve both operational workflows and customer experience, defined requirements for the next stage of the shop, and implemented a phased roadmap — from a lean MVP to value-driven enhancements. On the technical side, we’ll highlight how MACH-inspired principles like API-first integrations, microservices, cloud-native deployment on Shopware PaaS, and composable frontends can help increase flexibility, performance, and long-term growth.

Running Shopware in a highly available, distributed setup sounds straightforward until you actually do it.

In this talk, we share our experience building a scalable platform and why we identified the need for a PaaS using Kubernetes, including the architectural decisions, tooling, and challenges that come with running Shopware at scale.

Each month, Shopware releases new features and functionalities designed to break new ground in digital commerce. In my talk, I'll introduce you to the cutting-edge solutions we've recently crafted to streamline and enhance your daily operations. I'll offer a sneak peek at forthcoming features and discuss how they're engineered to address your challenges. Additionally, you'll gain insights into future innovations poised to transform the ecommerce landscape. We're set for an in-depth exploration of the product. Don't miss out!

In this session, we’ll take a look behind the scenes of a new content system in Shopware that aims to lay the foundation for more composable, extensible, and future-ready commerce. You’ll get a first glimpse into the current progress of this new system and explore the ideas and technical foundation that will power it. This is your chance to get early insights and be part of the conversation as we shape the future of content in Shopware.

Connecting your Shopware store to ERPs, CRMs, notification services, and third-party APIs often means stitching together generic middleware or writing custom integration code. Shopware Nexus changes that.

In this session we'll unveil Nexus, Shopware's native integration and automation platform. Nexus lets merchants and agencies design event-driven workflows visually – no code required – and run them reliably at scale. Whether it's syncing orders to your ERP in real time, sending Slack alerts on inventory changes, or orchestrating complex B2B approval flows across multiple systems, Nexus handles it from a single, Shopware-aligned surface. Whether you're a merchant tired of costly integration projects or an agency looking for a faster way to deliver them, this session will show you how Nexus fits into your stack.

For most merchants, payments are one of the most critical yet frustrating parts of running an online business. Multiple provider contracts, complex integrations, lengthy onboarding, compliance overhead – all before a single transaction is even processed. And once everything is set up, you're often left managing yet another system that feels disconnected from your actual store.

In this Masterclass, we take an honest look at the pain points that merchants face in today's payment landscape and ask a simple question: what would payments look like if they were designed around the way you actually work?

Join us to explore where the industry is headed, what truly frictionless payment experiences look like in practice, and how merchants can reclaim time and resources currently lost to unnecessary complexity.

Shopware's HTTP cache has had well-known limitations: cache permutations that grew too huge, logged-in users and filled carts bypassing the cache entirely, and reverse proxy setups that required careful customisation. The 6.7 cache rework addresses these challenges systematically.

This deep dive is for engineers who've worked with Shopware's caching layer and want to understand how we rebuilt it from the ground up. We'll cover the core architectural decisions, the tradeoffs we made, why some changes had to break backwards compatibility, and what it means for how you build and deploy high-performance Shopware stores.

If you've ever debugged cache misses, fought with cache cookies, or wondered why certain routes just wouldn't cache: this session will give you the full story and the tools to finally take control.

As the Shopware Community Day comes to a close, we celebrate what unites us: our community. Look forward to an emotional finale with the following highlights:

• Recap of the Day – A look back at what we experienced together

• Shopware Visionary Award 2026 – Celebrating the Bold

• Guess the Number – The big, interactive showdown: Team Community vs. Team Shopware