Program

Meet us at the Shopware Community Day for a special coffee gathering just for us tech-loving women. Whether you're a senior or just starting out, come join in and let's connect

Learn how Platform Engineering helps evolve Shopware into an even more powerful platform.

We’ll discuss the concept of Platform Engineering, its roots, and the problems it solves.

Learn why Shopware is adopting this approach, our progress so far, and future plans.

We’ll also cover the importance for developers and agencies and how you can contribute and stay updated.

In this session, join Gauthier Garnier, VP of Channels and General Manager DACH at Platform.sh, as he unveils exciting new features for Shopware PaaS. Following this announcement, Vincent Robert from Platform.sh will demonstrate the seamless deployment process to Shopware PaaS, providing detailed insights into configuration and deployment best practices. Lastly, Oliver Skroblin from Shopware will share valuable insights into the performance optimizations and capabilities of Shopware PaaS. Join us for an in-depth exploration of Shopware PaaS and discover how these innovations can empower your ecommerce projects.

Join us for an engaging podium discussion where community members and Shopware developers delve into the last year of Shopware's Composable Frontends. Gain insights into the technical intricacies, best practices, and collaborative opportunities as we reflect on the advancements made over the past year and explore the exciting possibilities for the future.

In this speech, we will present the case study of Amencollection, a successful ecommerce entirely created with a headless architecture. The frontend was developed using Next.js, while the backend uses the APIs made available by Shopware.

Methodology:

Integration with various external platforms (Algolia, Pimcore, Salesforce, Scalapay and PayPal) was achieved by extending the Shopware core via apps and a system of serverless functions.

Advantages:

The headless architecture allowed Amencollection to achieve:

Greater flexibility and scalability, allowing the site to easily adapt to ever-growing business needs.

Constant and automatic updates, without the need for downtime or interruptions for the customer.

Event-based system for an optimized user experience, with smoother and more responsive navigation.

Conclusion:

The case of Amencollection demonstrates how a headless architecture based on Shopware can enable the creation of high-performance, scalable e-commerce sites capable of offering a high-level user experience.

In this talk, we shed light on what you may be missing and what has been improved so far in Shopware DX

As Shopware continues to embrace internationalization in response to a growing global market, the need for efficient translation solutions becomes paramount. Enter PHPUnuhi, an open-source framework revolutionizing translation workflows for developers. With Shopware's expanding global presence, and the increasing importance of multilingual support, PHPUnuhi offers a streamlined CI/CD integration and a host of features to simplify translation management.

Join Christian as he guides you through the easy integration of PHPUnuhi into your developer toolkit, empowering you to effortlessly navigate Shopware's internationalization journey.

Either detect missing translations, run coverages checks, fix structures and automate translations through OpenAI, or enforce various rules such as case style conventions, nesting levels, and more, ensuring consistency and efficiency in your development process.

With PHPUnuhi, multilingual support becomes more accessible and impactful than ever before.

Shopware-cli is a Go CLI application that can help you with your daily tasks with Shopware. Soner will talk about the three perspectives of the CLI as an Extension Manufacturer, Extension Developer, and, of course, a complete Shopware project, from publishing your extension to the Shopware store to creating new projects and synchronizing configurations like theme coloring and system settings.

Starting from mid-2025, the Barrierefreiheitsstärkungsgesetz mandates that all digital business transactions are accessible to everyone. This raises many questions for online shop owners: How do I make my shop accessible? Where do I start? Is my shop system prepared for accessibility? And more. In this presentation, I'll go over the new law, show how teams can prepare for it, and explain why it's beneficial to prioritize accessibility well before the law kicks in.

Discover how you can drive business growth with Shopware's powerful no-code solutions. Leverage the Flow Builder and Rule Builder to automate complex business processes without significant developer effort – saving substantially on costs and time to market. Our features also offer a maintenance-free solution for app developers, ensure compatibility with the latest versions, and allow for flexible modifications. Perfect for dynamic, future-oriented business strategies. Join me if you want to learn more!

Each month, Shopware releases new features and functionalities designed to break new ground in digital commerce. In my talk, I'll introduce you to the cutting-edge solutions we've recently crafted to streamline and enhance your daily operations. I'll offer a sneak peek at forthcoming features and discuss how they're engineered to address your challenges. Additionally, you'll gain insights into future innovations poised to transform the ecommerce landscape. We're set for an in-depth exploration of the product. Don't miss out!

In the age of social media, marketing strategies are quickly and radically shifting from traditional advertising to targeted influencer and social media marketing. These approaches offer merchants considerable potential to attract customers and boost sales. My presentation will demonstrate how Shopware's features can effectively support you in these key areas – from the untapped potential of influencer marketing to the most effective social media strategies. Join us as we explore new possibilities.

One of the standout trends in digital commerce is the continuous growth of subscription models – a lucrative approach that our merchants can already incorperate into their online stores by using Shopware Subscriptions. In my presentation, I'll showcase the adaptability of this tool in boosting customer loyalty and maximizing their lifetime value. Furthermore, we'll delve into the future of subscriptions within Shopware and the wealth of powerful features we have on the horizon.

B2B E-Commerce faces a paradigm shift towards a service-oriented approach: Buyers more and more expect consumer-like experiences. Our response, the "B2B Components," rejects traditional B2B distinctions and priorities customer-centricity. By focusing on interactions and flexibility, we empower merchants to meet diverse B2B demands effectively.

We have designed Digital Sales Rooms to arm B2B merchants with robust tools to sculpt a seamless and integrated sales experience. This pioneering feature enables the complete digitalization of your sales lifecycle, thereby boosting your team's productivity, efficiency, and overall success. Our goal is to foster a synergistic space where sales teams and customers can effortlessly collaborate on all sales and purchase interactions. In my talk, I will outline the strategies we’ll employ to realize this ambition and the tactics that will propel your conversion rates and distinguish you from the competition.