Program

The Shopware Community Day kicks off with the traditional and highly anticipated keynote, presented by none other than Sebastian Hamann, co-founder and co-CEO of Shopware. Sebastian will welcome you to the SCD with the latest news straight from the heart of Shopware HQ. One thing's for sure: Everything that he'll present is aligning with the central mission to offer you the best tools to create outstanding shopping experiences for your customers. But that’s not all – Sebastian and his Co-Speakers have a few surprises up his sleeve that are sure to take your business to the next level. Don't miss this opportunity to meet one of the most innovative leaders in the industry.

Machine learning and artificial intelligence are no longer science fiction, but what does it take to be the kind of innovator that is able to harness their potential? Let's strip away the jargon in machine learning and AI to take a look at what’s easy, what’s hard, how to spot opportunities to improve your business and the world around you.

What comes to mind when you think about ordinary shoe shopping? Bland retail stores with zero inspiration and endless product pages in online stores where everything looks the same? With the introduction of Guided Shopping and a brand new hybrid showroom concept for the Tamaris brand, the Wortmann Group shows that unexciting ecommerce belongs to the past. Wortmann is driven and inspired by the ever-changing fashion industry, the relentless questioning of the status quo, and the creation of modern distribution channels. Felix Schmalenberger, Marcel Korzen, and Martin Weinmayr will tell you everything you need to know about the project and will share an exciting outlook into the future of digital commerce.

When these guys get together on the SCD stage, you can expect an exhilarating presentation of the hottest release and roadmap news straight from the Shopware product world. You’ll also find out how you and your business can benefit from our latest developments and which specific challenges can be solved with which product innovations. After all, everything we create is to help you grow and succeed.

Why is YT Industries a brand and not a standard e-commerce company? And why did YT choose Shopware 6 to build a brand building e-commerce platform? This session will tell you about the game-winning qualities of Shopware 6, YT Industries' Shopware journey and the migration plans from version 5 to 6.

Oliver Breitfeld isn’t only equipped with profound expertise and years of ecommerce experience – no, he also burns for simplifying and re-thinking complex subject matters. We couldn’t think of a better person to dive deep into the supposedly complex subject matter of “cloud, Paas, and SaaS” on the SCD and explain all the intricacies in simple terms and answer all your questions .

Among younger consumer groups there is a loss of the mainstream pop culture along with increase polarization and trend splintering. Extremes are favored making a brand strategy increasingly complex. This keynote is a snapshot into cultural intelligence using manifestations of emerging trends, their dichotomy and what they mean for future brand strategy.

Happy new AI world? The facts and the myths surrounding AI are taking up more and more space and lead to the most fantastic ideas about the future, but also to critical questions. In this discussion, Frank Puschner and his visionary guests will dive deep into the topic of generative AI. We’re all aware that generative AI will drastically speed up and change existing processes, leading to new processes, business models, and job profiles. But how, where, and when exactly? Join Stefan, Mark and Manon and find out more about the latest developments.

Building and growing an online business has a number of challenges – no matter your business model. What does a successful ecommerce strategy look like and what are the most important factors to consider? Find out in this discussion when Vera Vaubel talks about best practices with Karen Verstraten (Stabilo), Marcus Diekmann (Shopware, Scala, Rose Diekmann (Shopware, Scala, Rose Bikes) and a very, very special guest.